If you’ve never tried hypnotherapy, it’s a reasonable thing to wonder. For many people, the word hypnosis alone is enough to trigger scepticism. Associations with stage shows, Hollywood depictions, the idea of being put to sleep or controlled by someone else. Those images are vivid. They’re also wrong.
Here’s what the evidence actually says.
What the research actually shows
Dr David Spiegel — Willson Professor and Associate Chair of Psychiatry & Behavioural Sciences at Stanford University School of Medicine, with over 400 published journal articles and more than four decades of research — has spent much of his career making the scientific case for hypnosis as a legitimate, neurologically grounded tool.
In a landmark study published in Cerebral Cortex, Stanford researchers used functional MRI to observe what actually happens in the brain during hypnosis. What they found were measurable changes in brain connectivity — including reduced activity in regions associated with self-monitoring and threat detection. Changes visible in a scanner, not just reported in a questionnaire.
Hypnosis is a neurologically distinct state. Something genuinely different is happening — and we can now see it.
Why it works when other things haven’t
Most approaches to change work at the conscious level — willpower, analysis, talking it through.
Your conscious mind accounts for only around 5% of brain activity. The other 95% is unconscious. And it’s in that unconscious mind where your habits, behaviours and automatic responses live.
The problem you want to change isn’t a thinking problem. It’s a learned pattern stored below conscious awareness — one that runs automatically, before reasoning can intervene.
You can know something is irrational and still not be able to stop it. That’s not weakness. That’s just how the brain works.
Changing an unconscious pattern requires working at the level where it’s stored. That’s precisely what hypnosis creates the conditions for. When the brain enters a hypnotic state, it becomes significantly more receptive to updating deeply encoded associations.
The pattern doesn’t get managed. It gets rewritten.
What it works well for
Hypnotherapy tends to work best for challenges driven by unconscious patterns — things you can’t think or willpower your way out of. Challenges that respond well include anxiety, phobias, fears, changing habits and behaviours and increasing confidence and performance.
The common thread: the problem feels automatic. You don’t choose to feel anxious or to panic when you have to give a presentation — it just happens. That’s your unconscious running an old pattern. And that’s exactly where hypnotherapy works.
What it’s not the right tool for
Hypnotherapy is not a substitute for medical treatment, or for more serious psychological issues.
If you’re unsure whether it’s appropriate for your situation, book a time to speak to me and I will tell you.
What makes someone a good candidate
Here’s something that surprises people: almost everyone can be hypnotised. The idea that some people “can’t be hypnotised” is mostly a myth. What varies is how quickly someone reaches that deeply relaxed, focused state — and even that tends to improve with practice.
What matters far more is willingness. The people who get the best results are those who genuinely want to change — not just the ones who wish things were different, but the ones who are ready to do something about it.
If you’ve reached the point where you’re researching hypnotherapy, you’re probably already there.
What my clients say
“As a mental health professional I was very reluctant to reach out for help with my panic and anxiety issues. I am pleased to report that the sessions have helped immensely, after only three sessions. Duncan was very professional and is clearly an expert in his field.”
— Anonymous
“I had a lot going on and needed to sift through the blockages stopping me moving forward. I was lacking concentration and procrastinating — but after 3 sessions I was on fire and achieved so much. I was able to concentrate and my productivity increased.”
— Jane
“From the first session I felt more in control — no real fight between my emotional and logical brain. After a month or so, I still feel the same way, which means it’s not like a crash course but is sustainable.”
— Voltex
So — is it right for you?
The honest answer is: I don’t know yet. And neither do you.
The first step is a 20-minute chat. Tell me what’s happening now and how you want things to be instead — and I’ll give you my honest assessment of whether I think hypnotherapy is a good fit — and if I don’t think it is, I’ll tell you that too.
No pressure. No commitment. Just a conversation.
¹ Jiang, H. et al. Brain activity and functional connectivity associated with hypnosis. Cerebral Cortex, 2017.


